Writing Assignment #1 –Market Segmentation & Consumer Research This paper examines research on marketing segmentation and consumer behavior. Consumers are segmented into four categories including:
Comment about this post: This week’s discussion about peer groups brought me back to my high school days and thinking about where I fit in. I agree with the
Comment about this post: This week’s discussion about peer groups brought me back to my high school days and thinking about where I fit in. I agree with the textbook, which says that students who are neither too popular nor too unpopular seem to have the easiest time in high