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CASE 3 MKT 501 Strategic Marketing Public Relations, CRM, and Ethics Assignment Overview Ethics in Marketing Worldwide headlines follow ethical lapses of

April 9, 2024

CASE 3

MKT 501 Strategic Marketing

Public Relations, CRM, and Ethics

Assignment Overview

Ethics in Marketing

Worldwide headlines follow ethical lapses of corporate leaders or flawed ad campaigns. Some survive the negative publicity, but others do not recover. When organizations do the right thing or give back to communities, the coverage may not become as viral.

Case 3 Resources

Storytelling Marketing For Small Businesses: How To Captivate Audiences and Capture Market Shares (2022) How to Write a Blog Post: 6 Steps + Tips (2022) Managing a Socially Responsible Business (2022)Trends in Ethics and Corporate Social Responsibility (2022)Corporate Social Responsibility (CSR) (2022)Why Is Social Responsibility Important in Marketing? (2022)The do’s and don’ts of ethical marketing (2022)

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