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Marketing Metrics One of the important benefits of social media sites is that they allow marketers to easily learn what

April 22, 2024

Marketing Metrics

One of the important benefits of social media sites is that they allow marketers to easily learn what consumers are saying about their brand—and about the competition. To better understand that process, you can go out to Twitter, Instagram, or Facebook and conduct a little detective work to see what consumers are saying about a brand.

1. Select a product type and particular brand of that product to study. It can be in any product category you choose. Choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike. (Your numbers don’t have to be 100% accurate, an estimate or %’s are fine)

2. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:

a
. The number of posts within the social media platform that are positive

b.
The major aspects of your brand that people think are positive

c.
The number of posts that are negative on your platform

d.
The major aspects of your brand that people think are negative

e. The number of videos/reels/tiktoks on each platform

f. Any obvious trends in the types of photos, videos, and gifs that people are sharing

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