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Develop a marketing plan for a brand of your choice (selected in Assessment 1). Your report should include the following:
Market Analysis: A thorough examination of the sports market, including trends, demographics, competitors, and potential opportunities or threats.
Target Audience: Detailed profiles of the brand’s primary and secondary target audiences, including demographics, psychographics, and behaviors.
Brand Positioning: Defining how the brand wants to be perceived in the market compared to competitors, highlighting its unique value proposition and differentiation.
Marketing Objectives: Clear, measurable goals that the marketing efforts aim to achieve, such as increasing brand awareness, driving sales, or expanding into new markets.
Product Strategy: Detailed plans for the brand’s product offerings, including any new products or services, product features, and improvements.
Pricing Strategy: Determining the pricing strategy based on market research, competitor pricing, and perceived value.
Promotion Strategy: Outlining how the brand will promote its products or services, including advertising, sponsorships, events, partnerships, social media, and influencer marketing.
Distribution Strategy: Deciding how the brand’s products will reach consumers, whether through direct sales, retail partnerships, e-commerce, or other channels.
Monitoring and Evaluation: Establishing key performance indicators (KPIs) to track the success of the marketing efforts and regularly evaluating performance against objectives.
FORMAT Your submission must meet the following formatting requirements:
• Required file format for main submission:
Word document (.docx) Other details:
• Font: Arial
• Font size: 12
• Spacing: Double-spaced
• Number of words: 2000
All refencing and citations require Harvard referencing style.
