Welcome to Premium Paper Help

premiumpaperhelp.com logo

Our Services

Get 15% Discount on your First Order

COSTCO CASE STUDY PART 2 For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the

COSTCO CASE STUDY PART 2

For this assignment, you will provide a 6–8 slide presentation for the executive team. The presentation will include the situational analysis, problem, alternatives, and marketing strategy recommendation. Follow the instructions below as you conduct your analysis. Include content from Part 1 Week 2 as it applies.

Situational Analysis

Conducting a Pest Analysis and SWOT analysis will assist you in identifying internal and external problems and solutions.

  1. Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.
  2. Discuss the internal and external environment by compiling a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem 

  1. Apply the results from the PEST and SWOT analysis you completed to identify at least one organizational problem that Costco is currently having or one that you project it will have in the future.
    1. Apply your research and critical thinking.

Alternatives 

  1. Compile three or four potential marketing-related solutions to the problem above.
    1. Remember that these are potential alternatives; you will not select all alternatives to solve the problem.

Recommendation (Marketing Strategy) 

  1. Select one or two of the alternatives above to solve the problem you identified in this case analysis.
  2. Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.
  3. References and citations:
    1. Provide at least two quality resources from the Strayer Library and/or outside sources.Note: Wikipedia and Web-based blogs do not qualify as credible resources.
    2. In-text citations are required when paraphrasing or quoting another source.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Hillary Houston Pasta Amore Rebranding Strategy: Embracing Health, Sustainability, and the Modern Italian Family Abstract: This report a

Hillary Houston Pasta Amore Rebranding Strategy: Embracing Health, Sustainability, and the Modern Italian Family Abstract: This report analyzes the rebranding of Pasta Amore, an Italian restaurant franchise aiming to adapt to evolving market demands for health-conscious, sustainable, and modern dining experiences. Through customer and target audience analyses, as well as