Description Academic Report Guideline (Co-op) The purpose of the Internship Report is offer students to describe their accomplishments and demonstrate

College of Administration and Finance Sciences
Form Number 3 – PERIODIC REPORT
Internship Student Report | Month #?
Start Date: _23__/_6__/_2024__
End Date: ___/___/___
Student’s Name:
Student’s ID Number:
Training Organization
Trainee Department: Commercial
Trainee Supervisor Name:
Faculty Member:
Course: Ecom430
CRN:
Academic Year/Semester:
(Instructions)
➢ This report must be submitted on Blackboard (WORD format only) via the allocated folder.
➢ Email submission will not be accepted.
➢ Your work should be clearly and completely presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
➢ Assignment will be evaluated through BB Safe Assign tool.
➢ Late submission will result in ZERO marks being awarded.
➢ This work should be your own, copying from students or other resources will result in ZERO
marks.
➢ Use Times New Roman font 12 for all your answers.
College of Administration and Finance Sciences
(Report Components)
What are the activities and tasks given to you during this
month?
Build Brand Awareness:
Task(s)
•
Conducted research on market trends.
•
Developed marketing materials to promote the brand.
•
Engaged with influencers and potential partners.
Evaluating Marketing Campaigns:
•
Analyzed the performance of past marketing
campaigns.
•
Prepared reports summarizing the effectiveness and
ROI.
•
Provided recommendations for future campaigns
based on analysis.
What skills did you learn through the month?
Market Analysis:
•
New skill(s)
Gained proficiency in analyzing market trends and
customer data.
•
Learned to use analytical tools to measure campaign
performance.
College of Administration and Finance Sciences
Content Creation:
•
Improved skills in creating engaging and brandconsistent content.
•
Developed proficiency in using graphic design
software.
How many meetings did you attend?
Attended a total of 4 meetings:
Meeting(s)
•
2 Team strategy meetings.
•
1 Campaign evaluation meeting.
•
1 Client feedback sessions.
What are the difficulties you had this month?
1. Managing Time Effectively:
o
Balancing multiple tasks and deadlines was
challenging.
2. Adapting to New Tools:
Difficulty/ Challenge(s)
o
Learning to use new marketing analytics tools
took time.
How did you overcome these difficulties?
1. Time Management:
o
Created a detailed schedule and prioritized
tasks.
College of Administration and Finance Sciences
o
Used time management apps to stay
organized.
2. Learning New Tools:
o
Attended training sessions and sought help
from experienced colleagues.
o
Practiced using the tools through trial and
error.
What did you learn from completing the tasks
Developed a deeper understanding of brand management
and marketing strategies.
Improved analytical skills and learned to make data-driven
Learning
decisions.
What did you want to learn more?
Advanced strategies in digital marketing and social media
engagement.
In-depth use of marketing automation tools.
*Note:
1. This report is a summary of the training activities performed.
2. You may attach additional pages if needed. And student can attach any extra note to this form.
College of Administration and Finance Sciences
Form Number 3 – PERIODIC REPORT
Internship Student Report | Month #?
Start Date: __13_/_7_/__2024_
End Date: __27_/__7_/__2024_
Student’s Name:
Student’s ID Number:
Training Organization:
Trainee Department: Commercial
Trainee Supervisor Name:
Faculty Member:
Course: Ecom430
CRN:
Academic Year/Semester:
(Instructions)
➢ This report must be submitted on Blackboard (WORD format only) via the allocated folder.
➢ Email submission will not be accepted.
➢ Your work should be clearly and completely presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
➢ Assignment will be evaluated through BB Safe Assign tool.
➢ Late submission will result in ZERO marks being awarded.
➢ This work should be your own, copying from students or other resources will result in ZERO
marks.
➢ Use Times New Roman font 12 for all your answers.
College of Administration and Finance Sciences
(Report Components)
What are the activities and tasks given to you during this
month?
Creating a Consistent Brand Message:
•
Developed a unified brand message to ensure
consistency across all marketing materials and
platforms.
•
Collaborated with the design team to create visual
elements that align with the brand message.
•
Reviewed and revised existing marketing content to
ensure alignment with the new brand message.
Task(s)
Responding to Customer Comments:
•
Monitored social media channels and company
forums for customer comments and feedback.
•
Responded promptly and professionally to customer
inquiries, complaints, and compliments.
•
Escalated issues to the appropriate departments when
necessary and followed up to ensure resolution.
Building a Social Media Strategy:
•
Conducted research on current social media trends
and best practices.
College of Administration and Finance Sciences
•
Developed a comprehensive social media strategy to
increase brand engagement and reach.
•
Created a content calendar to schedule and plan posts
across various social media platforms.
What skills did you learn through the month?
Brand Messaging:
•
Gained expertise in developing and maintaining a
consistent brand message.
•
Learned techniques for aligning visual and textual
content with the brand identity.
Customer Interaction:
•
New skill(s)
Improved skills in handling customer comments and
feedback professionally and effectively.
•
Developed the ability to resolve customer issues and
enhance customer satisfaction.
Social Media Management:
•
Acquired knowledge in creating and implementing a
social media strategy.
•
Improved proficiency in using social media analytics
tools to measure engagement and performance.
Meeting(s)
How many meetings did you attend?
College of Administration and Finance Sciences
Attended a total of 5 meetings:
•
2 Brand strategy meetings.
•
2 Social media planning meetings.
•
1 Customer service feedback session.
What are the difficulties you had this month?
Maintaining Brand Consistency:
•
Ensuring all marketing materials consistently
reflected the new brand message was challenging.
Managing Customer Feedback:
•
Handling a high volume of customer comments and
ensuring timely responses was demanding.
Developing a Social Media Strategy:
Difficulty/ Challenge(s)
•
Creating a comprehensive social media strategy that
effectively engaged the target audience required
significant research and planning.
How did you overcome these difficulties?
Maintaining Brand Consistency:
•
Regularly reviewed and revised marketing materials
to ensure alignment with the brand message.
•
Sought feedback from team members to ensure
consistency.
College of Administration and Finance Sciences
Managing Customer Feedback:
•
Prioritized customer comments based on urgency and
importance.
•
Collaborated with the customer service team to
handle high volumes efficiently.
Developing a Social Media Strategy:
•
Conducted thorough research on social media trends
and best practices.
•
Worked closely with the marketing team to
brainstorm and refine strategy ideas.
What did you learn from completing the tasks
Developed a thorough understanding of creating and
maintaining a consistent brand message.
Improved customer service skills and learned effective
techniques for managing customer feedback.
Learning
Gained comprehensive knowledge in developing and
implementing a social media strategy.
What did you want to learn more?
Advanced techniques in brand storytelling and content
creation.
College of Administration and Finance Sciences
Strategies for increasing social media engagement and
reach.
In-depth use of social media analytics tools for better
performance measurement.
*Note:
1. This report is a summary of the training activities performed.
2. You may attach additional pages if needed. And student can attach any extra note to this form.
Course Name:
Student’s Name:
Course Code:
Student’s ID Number:
Semester:
CRN:
Academic Year: 144 /144 H
‫ر‬
‫الجامعة السعودية االلكتونية‬
For‫ ر‬Instructor’s Use only
‫الجامعة السعودية االلكتونية‬
Instructor’s Name:
Students’ Grade:
26/12/2021
Level of Marks:
APPENDIX 4
Academic Report Guideline (Co-op)
The purpose of the Internship Report is offer students to describe their accomplishments and
demonstrate what they learned through participation at Saudi Electronic University. The report
should be submitted within two weeks after you finish your Co-op training Program. In
addition, the report should be approximately 3000 – 4000, single –spaced and consider taking
the following format
1. First Page
First page should display student’s full name, internship start and finish dates, working hours
per week, company/institution name.
This page should be signed by the work and university supervisor off the intern student.
Cover page form
Internship Report
Student`s name :
Student`s ID # :
Training Organization:
Trainee Department:
Field Instructor Name:
Faculty Member:
Field Instructor Signature:
Faculty Member Signature:
Internship Start Date:
Internship End Date:
Course:
CRN:
Academic Year/Semester:
2. A Brief Executive Summary of the Internship
A one-page summary of the company/institution and a short account of the major activities
carried out during the internship period.
3. Table of Contents
Contents of the report with page numbers, list of tables, and list of figures.
4. Description of the company
This section should answer the following questions:
• What is the full title of the company/institution? Give a brief history of the company, full
mailing address and relevant web links
• What is the type of ownership of the company/institution? State the main shareholders and
their shares.
• What is the sector that the company/institution operates in? Specify the products and services
produced and offered to its customers/clients.
• Who are regarded as the customers/clients of your internship company (consider the end users,
retailers, other manufacturers, employees, etc.)?
• Provide an organization chart of the company, along with information on the number of
employees.
• Provide a list of functions performed by different departments/divisions in the internship
organization.
5. Internship activities
This is the main body of your report. During the internship period, an intern may focus on the
following types of analysis and questions. You do not have to answer all the questions in the
list:
• Describe your working conditions and functions, such as: Who is your supervisor (include
his/her name and his/her position); other team members or co-workers and what their functions
are to complement yours.
• Provide an organization chart of the internship organization.
• Provide the department or division layout of the internship organization.
• Provide an overview off the production system or service procedure (what are the
resources, inputs, outcomes, and constraints?)
• Provide a process chart of a major product and/or service.
• What kind of accounting/finance/IT//quality/marketing standards and principles are used in
the organization?
• Discuss telecommunication technologies (Database, Instant Messenger,
Networking, Ecommerce tools) used in the company.
• Describe the quality planning and control activities in the internship organization.
• Describe the quality control activities throughout the life cycle of the product/service groups.
• What kind of financial analysis and decision-making methods are used by corporate treasurers
and financial managers in the internship organization?
• What kinds of incentives are used in order to create more effective and efficient organization?
• What types of marketing, selling, and human resources analysis are performed (cost
system, evaluation of consumers, needs, product strategy, distribution strategy, promotional
strategy)?
• Describe what kind of working documents and analysis you did there and what experiences
you have gained throughout your training.
•A comparison between theory (things you have learned in the classroom) and practice (things
you did or observed at the company) must be made and highlighted.
• Show some work samples that you have encountered/conducted at the company through
graphs, pictures, data, drawings, or design calculations and include them in your report.

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