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Description Choose a brand from Saudi Arabia that you believe has strong customer-based brand equity, that was not mentioned in the lecture. Identify

October 5, 2024

Description

Choose a brand from Saudi Arabia that you believe has strong customer-based brand equity, that was not mentioned in the lecture.

Identify the five elements of CBBE for the brand.

Analyze how the brand has built customer-based brand equity using the Keller or Aaker model.

Discuss the outcomes of customer-based brand equity for the brand.

Identify areas where the brand can improve its customer-based brand equity. Consider their digital brand marketing.
Based on your recommended improvements write a digital brand positioning statement for the brand that is concise, unique, and memorable, and that differentiates the brand from its competitors.
Finally, identify how the brand’s digital personality, visual identity design, and communications reflect this brand positioning.

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