Description
provide marketing services to partners and clients. It plays a vital role in helping
companies build their marketing identity and develop innovative strategies to
increase their sales and attract more customers through advertising and digital
.marketing
Of its services:
photographer
Production
Managing marketing campaigns with celebrities
Social media management
Advertising campaigns
Developing marketing strategies
Writing content
Summer training provides us students with the valuable opportunity to gain practical
experience in our field and helps us develop our skills and realize our capabilities. It
also helps us understand the work environment and its experience and build a
.network of professional relationships before graduation
At the beginning of my training period, I prepared a marketing plan, which is
considered the basic step for the company’s success, as I set goals, developed
strategies, analyzed the market, identified the target audience, and developed
.future plans to achieve the goals effectively
I conducted a SWOT analysis for two companies to determine the strengths that the
company possesses, and I identified the weak points and turned them into
.opportunities to avoid their impact on the company and develop it
After this important step, I managed the social media sites for the right marketer,
including: Instagram, LinkedIn, Twitter, and TikTok. I designed and wrote content
and published it on social media sites. Then I turned to the Wix platform to manage
the website for the right marketer. I wrote content and a definition of the services
provided by the company and modified the website pages and designed them
appropriately. I added services to the website, which are booking a studio, Booking
advertisers, booking social media influencers for advertising, as I added their photos
and information throughout the site. We contacted them and informed them of our
.new services
After that, I went to advertising and marketing plans, and presented ideas to clients,
and my first work was Herfy Restaurant. I contacted the marketing department at
Herfy. We identified the ideas, coordinated with the exhibitors, and I photographed
and edited them, and they were agreed upon and published on their page on the Tik
Tok platform. After that, we dealt with Furn Al Dayaa Restaurant, and we wrote a
scenario for the advertisement, communicated with influencers and photographers,
put forward ideas, and agreed on a place and time for filming. After completing the
photography, I designed the photos and developed content for the Instagram
.platform at Furn Al Dayaa Restaurant
I managed an online store, “Eleventy,” for bags through the Shopify website, which is
a platform for electronic stores that facilitates business and its management and
supports millions of companies around the world. On this website, I wrote content
for the products, added products, coordinated them on the website, and managed
their inventory. After that, I analyzed the market and its requirements, which led me
to suggest more products for the site and present them to the supervisor. The best
suppliers of the products were collected and the products were ordered. After that, I
moved to manage the social media sites of the Eleventy store, photographing the
products and sharing them on their social sites
It was proposed to create a podcast for a company, and influencers were contacted
.to host and approve it. I filmed the first meeting with Lynn and Tamim Al-Barqi
In the end, I prepared a file to present to a client, “Abu Walid Tea,” which is a profile
of our services and suggestions to increase the customers they have. These
suggestions were: improving their social networking sites, dealing with delivery
applications, and developing morning offers to attract employees during this period,
such as group breakfast. And combo meal offers
:Websites
Website
/
X platform
Tik Tok
LinkedIn
/
:Clients
Five season
Elephanti
Ajmal clinics
Costa Cafe
Herfy
Furnaldayaa
Name of the training supervisor: Wejdan Saad Al-Qahtani. She is the marketing
manager. She trained me and a team of trainees. We worked together and
completed tasks faster and with greater efficiency. The team members are four
people: Raghad, who is the customer relations coordinator. Tarfa was doing the
editing and writing the content. Arwa designed social media clips, Nouf wrote
content and designed them on the Canva application. “We learned from some of
them many practical skills that are important for the work environment
The production system of the right marketer focuses on producing advertising
campaigns and marketing content that targets the relevant audience for the
company or product. This planning includes a method of implementation in a way
.that meets the needs of customers and enhances its brand
The production system requires basic resources from elements that work with each
other to transform inputs into outputs. The inputs in the company include the
human force that carries out the production and implementation process, and
includes planning and organization to coordinate work with customers and know the
outputs they want. After that, the basic activities begin, which is converting the
inputs. To outputs such as converting ideas into tangible reality, applying them, and
.transforming them into outputs
Among the most prominent technologies and applications that I dealt with during
:my training
Shopify for managing online stores
Wix platform for managing websites
Canvas for design
..Cap cut for montage
APPENDIX 4
Academic Report Guideline (Co-op)
The purpose of the Internship Report is offer students to describe their accomplishments and
demonstrate what they learned through participation at Saudi Electronic University. The report
should be submitted within two weeks after you finish your Co-op training Program. In
addition, the report should be approximately 3000 – 4000, single –spaced and consider taking
the following format
1. First Page
First page should display student’s full name, internship start and finish dates, working hours
per week, company/institution name.
This page should be signed by the work and university supervisor off the intern student.
Cover page form
Internship Report
Student`s name :
Student`s ID # :
Training Organization:
Trainee Department:
Field Instructor Name:
Faculty Member:
Field Instructor Signature:
Faculty Member Signature:
Internship Start Date:
Internship End Date:
Course:
CRN:
Academic Year/Semester:
2. A Brief Executive Summary of the Internship
A one-page summary of the company/institution and a short account of the major activities
carried out during the internship period.
3. Table of Contents
Contents of the report with page numbers, list of tables, and list of figures.
4. Description of the company
This section should answer the following questions:
• What is the full title of the company/institution? Give a brief history of the company, full
mailing address and relevant web links
• What is the type of ownership of the company/institution? State the main shareholders and
their shares.
• What is the sector that the company/institution operates in? Specify the products and services
produced and offered to its customers/clients.
• Who are regarded as the customers/clients of your internship company (consider the end users,
retailers, other manufacturers, employees, etc.)?
• Provide an organization chart of the company, along with information on the number of
employees.
• Provide a list of functions performed by different departments/divisions in the internship
organization.
5. Internship activities
This is the main body of your report. During the internship period, an intern may focus on the
following types of analysis and questions. You do not have to answer all the questions in the
list:
• Describe your working conditions and functions, such as: Who is your supervisor (include
his/her name and his/her position); other team members or co-workers and what their functions
are to complement yours.
• Provide an organization chart of the internship organization.
• Provide the department or division layout of the internship organization.
• Provide an overview off the production system or service procedure (what are the
resources, inputs, outcomes, and constraints?)
• Provide a process chart of a major product and/or service.
• What kind of accounting/finance/IT//quality/marketing standards and principles are used in
the organization?
• Discuss telecommunication technologies (Database, Instant Messenger,
Networking, Ecommerce tools) used in the company.
• Describe the quality planning and control activities in the internship organization.
• Describe the quality control activities throughout the life cycle of the product/service groups.
• What kind of financial analysis and decision-making methods are used by corporate treasurers
and financial managers in the internship organization?
• What kinds of incentives are used in order to create more effective and efficient organization?
• What types of marketing, selling, and human resources analysis are performed (cost
system, evaluation of consumers, needs, product strategy, distribution strategy, promotional
strategy)?
• Describe what kind of working documents and analysis you did there and what experiences
you have gained throughout your training.
•A comparison between theory (things you have learned in the classroom) and practice (things
you did or observed at the company) must be made and highlighted.
• Show some work samples that you have encountered/conducted at the company through
graphs, pictures, data, drawings, or design calculations and include them in your report.
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