Homework
JWI 515: Managerial Economics
Academic Submissions and Evaluation
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further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 515 – Assignment 3 (1244) Page 1 of 5
Assignment 3: Price Discrimination Memo (Weight: 15%)
Due: Monday 9 am (eastern), Week 8
Overview
Your boss has just given you an important, high priority assignment. The company’s core business
product has shown steadily shrinking profitability and you have been asked to address the problem by
coming up with at least two new pricing techniques. Your boss will meet with you at the end of the month
to hear your proposal. Prior to the meeting, your boss would like to see a brief Memo that outlines your
proposal and explains the impact it will have on units sold and profits.
Instructions
Develop a Memo of two to three pages for your boss. As a Memo is a succinct business communication,
it is helpful to work through your ideas before writing the document. To prepare in this way, make notes,
using the prompts in the Sample Outline provided at the end of these Instructions. When you are ready
to proceed with writing your Memo, use the same Sample Outline to structure the sections of your
Memo document.
Sample Outline
Use the following Outline of sections to organize the body of your Memo. Use the underlined headings as
section headings in your document. Use the prompts in each section to make sure you include the
required content.
No Cover page is needed. Instead, use the following heading at the top of your Memo:
TO: Your Instructor
FROM: Your Name
DATE: Submittal Date
RE: Managerial Economics 515 – Assignment 3 – Price Discrimination Memo
Introduction
Briefly introduce the overall purpose of the memo.
JWI 515: Managerial Economics
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 515 – Assignment 3 (1244) Page 2 of 5
Product or Service
Briefly describe your product or service:
What utility or benefit does it provide to consumers?
Has your company offered this product or service in the past?
Which competitors offer the same or similar products or services in the market?
How has you company tried to stay competitive in the past?
Price Discrimination Proposals
Briefly describe the first price discrimination technique that you will use:
What is the current price?
What will the new price be?
How will this technique generate more profits?
Briefly describe a second price discrimination technique that you will use:
What is the current price?
What will the new price be?
How will this technique generate more profits?
Impacts on Market Demand
Explain and quantify how your proposal will impact sales within the first three months.
o Quantify using your assumed logic and consider displaying the impact in a data table. If actual
data is not available or not permitted by the company for use in this assignment, you may use
hypothetical trends or data, based on your understanding of similar companies in the industry.
Explain and quantify how your proposal will impact sales within eighteen months.
o Quantify using your assumed logic and consider displaying the impact in a data table. If actual
data is not available or not permitted by the company for use in this assignment, you may use
hypothetical trends or data, based on your understanding of similar companies in the industry.
What could the company do differently, as a result of the increased sales?
JWI 515: Managerial Economics
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 515 – Assignment 3 (1244) Page 3 of 5
Conclusion
Write a brief conclusion, summarizing the key points of your memo.
References
Professional Formatting Requirements
• Typed, double-spaced, professional font (size 10-12), include headings and subheadings, with one-inch
margins on all sides
• In place of a Cover Page, provide the following heading at the top of Page One of your Memo:
TO: Insert Professor’s Name
FROM: Insert Your Name
DATE: Insert Date Submitted
RE: Managerial Economics 515 – Assignment 3 – Price Discrimination Memo
• Include a References page that enables the reader to locate original sources. Application and analysis of
course materials and resources are expected, and additional research is welcome
• The References page is not included in the required length of two to three pages
JWI 515: Managerial Economics
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 515 – Assignment 3 (1244) Page 4 of 5
RUBRIC: Assignment 3: Price Discrimination Memo
CRITERIA
Honors
High Pass
Pass
Low Pass
Unsatisfactory
1. Describe the
product or
service, its
history, and the
competition,
using
appropriate
economic
terminology.
Weight: 25%
Product or service is
exemplarily
described using
appropriate
economic
terminology. The
product or service
history and the
competition are also
exemplarily
described.
Product or service is
thoroughly
described using
appropriate
economic
terminology. The
product or service
history and the
competition are also
thoroughly
described.
Product or service is
sufficiently
described using
appropriate
economic
terminology. The
product or service
history and the
competition are also
sufficiently
described.
Product or
service is partially
described using
appropriate
economic
terminology. The
product or service
history and the
competition are
also partially
described.
Product or
service is not
described
using
appropriate
economic
terminology,
and/or the
product or
service history
and the
competition
are not
described.
2. Provide at
least two
specific
proposals for
price
discrimination
and explain
how the
proposals will
generate more
profits.
Weight: 30%
Two or more
specific proposals
for price
discrimination are
provided with
exemplary detail
and the student has
exemplarily
described how the
proposal will
generate more
profits.
Two or more
specific proposals
for price
discrimination are
provided with
thorough detail and
the student has
thoroughly
described how the
proposal will
generate more
profits.
One specific
proposal for price
discrimination is
provided with
sufficient detail and
the student has
sufficiently
described how the
proposal will
generate more
profits.
One specific
proposal for price
discrimination is
provided with
partial detail,
and/or the
student has
partially
described how
the proposal will
generate more
profits.
Specific proposals
for price
discrimination are
not provided,
and/or the student
has not described
how the proposal
will generate more
profits.
3. Explain how
implementing
your proposal
is expected to
impact
consumer
demand.
Weight: 25%
Proposal’s impact
on consumer
demand is
exemplarily
explained, including
sales for the first
three months and
within twelve
months. The student
has exemplarily
explained what
increased sales
would enable the
company to do
differently.
Proposal’s impact
on consumer
demand is
thoroughly
explained, including
sales for the first
three months and
within twelve
months.
The student has
thoroughly
explained what
increased sales
would enable the
company to do
differently.
Proposal’s impact
on consumer
demand is
sufficiently
explained, including
sales for the first
three months and
within twelve
months.
The student has
sufficiently
explained what
increased sales
would enable the
company to do
differently.
Proposal’s impact
on consumer
demand is
partially
explained,
including sales for
the first three
months and within
twelve months.
The student has
partially
explained what
increased sales
would enable
the company to
do differently.
Proposal’s impact
on consumer
demand is not
explained,
including sales for
the first three
months and within
twelve months.
The student has
not explained
what increased
sales would
enable the
company to do
differently.
JWI 515: Managerial Economics
Academic Submissions and Evaluation
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 515 – Assignment 3 (1244) Page 5 of 5
CRITERIA
Honors
High Pass
Pass
Low Pass
Unsatisfactory
4. Student
writes a good
Conclusion;
makes good
use of
Sources
(References)
Weight: 10%
The Conclusion is
excellently written;
Sources are
numerous and used
in an exemplary
fashion throughout
the paper.
The Conclusion is
very well written;
Sources are
numerous and used
effectively in the
paper.
The Conclusion is
satisfactorily well
written; multiple
Sources are used in
the paper.
The Conclusion is
partially adequate;
some appropriate
Sources are used
in a few parts of
the paper.
Poorly written or
no Conclusion;
minimal or no
Sources are used.
5. Clarity,
logic, writing
mechanics,
and
formatting.
Weight: 10%
Few to no
mechanical errors;
text flows and
concisely, clearly,
and exemplarily
expresses the
student’s position in
a manner that
rationally and
logically develops
the topics.
Few mechanical
errors; text flows
and concisely and
clearly expresses
the student’s
position in a manner
that rationally and
logically develops
the topics.
More than a few
mechanical errors;
text flows but lacks
conciseness or
clarity; assertions
and conclusions are
generally justified
and explained.
Several
mechanical
errors make parts
of the text difficult
for the reader to
understand; the
text does not
flow; the
discussion fails to
justify
conclusions and
assertions.
Multiple
mechanical
errors; much of
the text is difficult
to understand or
the text does not
flow; fails to follow
formatting
instructions.
