MANAGING INDIVIDUAL BEHAVIOR Case Assignment Think about an experience you had where you felt extremely motivated. In a 3- to 4-page paper, analyze this experience according to the experiential format below. Each subtitle represents a different section of the paper. You can use the subtitles as headings. Introduction: Discuss the topic of the paper and how you will approach it. It is best to write this section after you have written the rest of the paper. The Experience: Begin with a specific situation/event. Describe the experience where you felt extremely motivated. Be objective and focus on just the facts: who, what, where, when, and how. Reflection: Reflect upon that experience from the multiple perspectives of other people involved or affected in the experience. Step back from the situation, look at the experience from your own viewpoint, and the viewpoints of other parties involved or affected. Look at the circumstances surrounding the experience from every relevant perspective. Why was the experience motivating to you? What did others do that increased your motivation? Was the situation (or would the situation) also be motivating to others? (Note: Your discussion of theories and models from your module materials belongs in the following section.) Abstract Conceptualization: [Important: This Abstract Conceptualization section is the “heart” of your paper. Use critical thinking skills to understand and interpret the experience at a deeper, more generalizable level. Interpret and understand the events you have described by drawing on the concepts, theories, and models in the background material from this module. What behavior patterns can you identify in yourself and others that are similar to the ones described in the material on motivation, values, and/or goals? How do these concepts and principles explain why you were motivated? What general principles of motivation can you derive from this analysis? Apply at least three concepts, theories, and/or models and cite all references to concepts and ideas that you use from sources. Be sure to cite all references to concepts, ideas, and quotes you use that come from any outside source. Experimentation: Identify ways to respond to the next occurrence of a similar experience. How are you going to put what you have learned to use? How will you use this knowledge to motivate yourself and others? What actions will you take to create a work environment that is motivating? Conclusion: Sum up the main points of your analysis and the key learnings you are taking from it. Reference List: List all references that you have cited in the paper using APA formatting. References include materials from the required background readings as well as any outside Internet or library sources you used in researching and writing your paper. If you have APA questions, refer to the optional listings on the Background page. Assignment Expectations Your paper will be evaluated using the criteria as stated in the Case grading rubric. The following is a review of the rubric criteria: Assignment-Driven: Does the paper fully address all aspects of the assignment? Is the assignment addressed accurately and precisely using sound logic? Does the paper meet minimum length requirements? Critical Thinking: Does the paper demonstrate graduate-level analysis, in which information derived from multiple sources, expert opinions, and assumptions has been critically evaluated and synthesized in the formulation of a logical set of conclusions? Does the paper address the topic with sufficient depth of discussion and analysis? Business Writing: Is the essay logical, well organized and well written? Are the grammar, spelling, and vocabulary appropriate for graduate-level work? Are section headings included? Are paraphrasing and synthesis of concepts the primary means of responding, or is justification/support instead conveyed through excessive use of direct quotations? Effective Use of Information: Does the submission demonstrate that the student has read, understood and can apply the background materials for the module? If required, has the student demonstrated effective research, as evidenced by student’s use of relevant and quality (library?) sources? Do additional sources used provide strong support for conclusions drawn, and do they help in shaping the overall paper? Citing Sources: Does the student demonstrate understanding of APA Style of referencing, by inclusion of proper citations (for paraphrased text and direct quotations) as appropriate? Have all sources (e.g., references used from the Background page, the assignment readings, and outside research) been included, and are these properly cited? Have all sources cited in the paper been included on the References page?
Homework What Does a CMO Do? In the past, the Chief Marketing Officer (CMO) was responsible for
Homework What Does a CMO Do? In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation. Do some research on