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MKT CASE 4 Strategic Marketing Technology and Strategy Assignment Overview SEO and Driving Traffic Customers may see your store while driving, but how can

April 18, 2024

MKT CASE 4 Strategic Marketing

Technology and Strategy

Assignment Overview

SEO and Driving Traffic

Customers may see your store while driving, but how can you be discovered online? Search Engine Optimization (SEO) helps you be found. Your business has a website and two social media channels. How do you drive users there so you can have a chance at converting them to a customer? Large companies spend millions. There are things you can do for free (or low cost) to help your small business have a presence.

Case 4 Resources

What is SEO Content Writing? The Complete Guide to Writing For Search (2022)Content Writing Tools For SEO: Top 10 For Your SEO Strategy in 2022 (2022)How To Write SEO Articles: 12 Requirements You Should Know (2022) Digital Marketing In 2022: Lazy SEO Is Dying, And Social Media Steps Up (2022)Focusing On SEO Alone Just Isn’t Enough. Here’s Why. (2022)The Meaning of SEO in Marketing Your Business (2022) Discover a complete suite of SEO tools from Wix (2022)12 top SEO best practices for small business websites (2022)

Case Assignment

Optimizing your Business and Online Presence

Using the readings and your research, create a plan to optimize the presence of your website and social media. As you will discover, there are many techniques. You will not be able to implement all the strategies using your free website since a domain is needed for many functions.

Company Overview

Begin with a brief company overview.

SEO Plan 101

Describe three techniques that will be part of your optimization plan. You must be able to execute two of them on your website. Provide rationale for the choices. Lay out the plan to implement the functions. Include a discussion of the role social media plays in SEO. Update your website to include the tools and share the website link. (Research Required) (2 pages in length).

SEO Content Writing

Learning to write for SEO is a valuable skill. Research how it’s done and how you can use that knowledge for your website. (Research Required) (1 page in length)

SEO Writing

Putting the lessons to work. Create a 300- to 350-word marketing article on your web site’s blog page that follows SEO writing rules. Select a topic that works for your business and complements what has been done to date.
Analyze the article from a marketing communication perspective and how it applies SEO writing techniques. (Research Required) (1 page in length)

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case4) to create your submission.

The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

***Please follow all instructions for assignment***

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