Based on the information in the case (and as of the case’s date, 1998)
-Evaluate NHLE’s value chain?
-What does the overall value chain for this sector look like (raw material to delivery)?
-Which portions is NHLE currently engaged in? -How would it change under the three variants of the expansion opportunity? -Are there alternatives to vertical integration that the case doesn’t describe? -How would the potential changes in vertical integration affect NHLE’s exposure to opportunism? -How would the potential changes in vertical integration affect NHLE’s flexibility? -How well do the potential changes in vertical integration align with NHLE’s resources/capabilities, organizational structure, and strategic goals?
