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Orgl 401 Part A As discussed in this chapter, marketers use many tools to determine their target markets.

August 10, 2024

Orgl 401

Part A

As discussed in this chapter, marketers use many tools to determine their target markets.

Values, Attitudes, and Lifestyles (VALS)

is one such tool. Visit the web site:

and provide your take aways on VALS eight categories and what they can mean to you.

1. Achievers

2. Innovators

3. Thinkers

4. Believers

5. Strivers

6. Experiencers

7. Makers

8. Survivors

Part B

What are some of the challenges you faced while developing a (GROW) Personal Learning Plan? (250 Words)

References

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Orgl 401 Part A As discussed in this chapter, marketers use many tools to determine their target markets.

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