see attached
5 pages.
This paper will analyze a crisis that a company recently went through. It should examine the leadership (how they addressed the crisis), communication plan surrounding the crisis (if there was none, provide one), and overall response to the crisis. This project, as part of the communication plan, should analyze the company’s use (or lack thereof) of social media, web sites, blogs, press releases, media releases, press conferences, etc. The paper is an academic paper following APA writing and citation guidelines. The paper includes a critical analysis of the relationship among different works (articles).
One person – Brian Morel
One decision – Led to the person to make the decision to cap it the last time.
One point of time – when the spill was capped.
Choices Brian Morel faced with pros and cons of each choice during BP Oil Spill.
· Ramifications of Morel’s decisions (Environmental impact and economic consequences, including allocation of funds to fix the problem).
· Ramifications of Morel’s decisions (Legal and regulatory ramifications and public trust/corporate reputation).
· Alternative courses of action that could have been explored and lessons learned/future implications.
