Our Services

Get 15% Discount on your First Order

SEE ATTACHED ENVIRONMENTAL SCAN TEMPLATE Social/Cultural Considerations • Who has purchasing power in the household? Male or female? Are roles

October 21, 2024

SEE ATTACHED

ENVIRONMENTAL SCAN TEMPLATE

Social/Cultural Considerations

• Who has purchasing power in the household? Male or female? Are roles changing

in the culture?

• What level of education do people attain?

• What media does your target market use the most?

• Who are the influencers/advocates of brands like yours?

• What is the fastest growing segment of the population (e.g., Hispanic? Asian?)

Political//Regulatory Considerations

• How stable is the political environment?

• What is the role of government in your industry?

• Are there specific regulations/laws affecting your industry? Marketing in general?

• What are the regulations re: data collection and privacy that affect your com-

pany/industry?

Economic Considerations

• What is the projected total population of your intended target market?

• What is the growth rate of your target market?

• What is the GDP/GNP?

• What is the income range of your target market?

• What other economic factors do you need to consider (e.g., unemployment rate,

consumer spending trends, supply chain concerns?)

Technological Considerations

• What are some trends in technology today (e.g., AI/virtual reality used by con-

sumers (Alexa)?

• What % of your target market own smartphones, smartwatches, etc.?

• How can you leverage new technology to create personal relationships with your

target market?

• How can you use traditional technology and media to your advantage (TV, print,

etc.)

Competitive Considerations

• Who are the two major competitors for your type of product in your industry?

What is your point of differentiation?

• What is your competitive advantage?

• Is there an opportunity for collaboration/partnership with other similar compa-

nies?

• How innovative are you in comparison?

• How big is the market?

Prepared by: P. G. Aaltonen April/2020

>Business & Finance homework help

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Prompt: Why is discretion in the application of the law important? What are some problems that can emerge when discretion is used?

Prompt: Why is discretion in the application of the law important? What are some problems that can emerge when discretion is used? Instructions/Guidelines: A minimum of two paragraphs of substance with appropriate citations to earn a grade of “C.” You can increase your grade with effort, even bring in outside

Over the past decade, there have been several protests within the US aimed at different perceived problems in society. Three protests include: 1.

Over the past decade, there have been several protests within the US aimed at different perceived problems in society. Three protests include: 1. Black Lives Matter (official and unofficial), protesting perceived injustices for black youths vis-à-vis the police. 2. Occupy Wall Street, a 2011-2012 movement protesting the growing inequality between

How confident do you feel about developing a research proposal as part of your future career as a nurse researcher? Explain your answer. What questions

How confident do you feel about developing a research proposal as part of your future career as a nurse researcher? Explain your answer. What questions or concerns do you still have about conducting research in nursing?

In this project, you will demonstrate your mastery of the following competencies: Prepare and present internal and external reports. Monitor and evaluate

In this project, you will demonstrate your mastery of the following competencies: Prepare and present internal and external reports. Monitor and evaluate performance. Recommend opportunities for performance improvements. Scenario You are a former Navy officer and fighter pilot, and you are now the controller of a division of TransGlobal Airlines,

Please respond to these 2 discussions below Read the following quote by Hubert H. Humphrey, United States politician (1911-1978). “It

Please respond to these 2 discussions below Read the following quote by Hubert H. Humphrey, United States politician (1911-1978). “It was once said that the moral test of government is how that government treats those who are in the dawn of life, the children; those who are in the twilight

In this milestone you will select a social problem for your final project. Outline a social problem in the United States you may want to refer to your

In this milestone you will select a social problem for your final project. Outline a social problem in the United States you may want to refer to your journal entry, “What is the Biggest Social Problem in the U.S.?” or you may select another. Refer to your instructor’s feedback on

help LTEA 120C Hong Kong Films Hong Kong Cinema Through a Global Lens Spring 2024 Response Paper: Film Analysis (20%) Please write a response

help LTEA 120C Hong Kong Films Hong Kong Cinema Through a Global Lens Spring 2024 Response Paper: Film Analysis (20%) Please write a response paper of 700-800 words in which you present a critical reading of one film of your choice that we studied in this class so far. Also

HELP ASAP PLEASE PSYC338 WEEK 3 LEARNING RESOURCES

Concept Map Template Primary Diagnosis: ___________________________________________________________ 1. Describe the pathophysiology of the

Concept Map Template Primary Diagnosis: ___________________________________________________________ 1. Describe the pathophysiology of the primary diagnosis in your own words. What are the patient’s risk factors for this diagnosis? Pathophysiology of Primary Diagnosis Causes Risk Factors (genetic/ethnic/physical) 2. What are the patient’s signs and symptoms for this diagnosis? How does the diagnosis

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi

Description ‫المملكة العربية السعودية‬ ‫وزارة التعليم‬ ‫الجامعة السعودية اإللكترونية‬ Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 1 Knowledge Management (MGT 403) Due Date: 05/10/2024 @ 23:59 Course Name: Knowledge Management Student’s Name: Course Code: MGT403 Student’s ID Number: Semester: First

Acco rding to Gordon Allport, prejudice often involves the prejudgment of individuals because of their real or perceived group memberships. Based on

Acco rding to Gordon Allport, prejudice often involves the prejudgment of individuals because of their real or perceived group memberships. Based on your understanding of this theory, reply to the following: Discuss in detail the proposition given by Allport about prejudice that identification with all humankind can significantly reduce

SAP appeal to get off suspension In addition to submitting your suspension appeal form, you should also attach a letter providing a brief explanation

SAP appeal to get off suspension In addition to submitting your suspension appeal form, you should also attach a letter providing a brief explanation regarding the circumstances of your academic performance over the past two semesters (include support documents, such as medical documentation, etc.), reasons as to why you were

TO PREPARE FOR THIS ASSIGNMENT: · Review the Learning Resources assigned this week. · Review the Concept Map resources. · Explore the listed agonist

TO PREPARE FOR THIS ASSIGNMENT: · Review the Learning Resources assigned this week. · Review the Concept Map resources. · Explore the listed agonist spectrum and consider the action and receptor of each: · Agonist · Partial agonist · Antagonist · Inverse agonist THE ASSIGNMENT You will submit a concept

Anxiety & Sleep Wake Disorders Answer the questions below based on the following

Anxiety & Sleep Wake Disorders Answer the questions below based on the following case study. A 26-year-old woman presented to the clinic after her cleaning rituals had so exhausted her that she had given up and could now enter only two of the five rooms in her home. For

Assignment Instructions Discussion #5 Effective conflict management often includes using restorative practices. In this discussion, you will explore how to

Assignment Instructions Discussion #5 Effective conflict management often includes using restorative practices. In this discussion, you will explore how to take conflict management to the next level by applying restorative practices. Discussing challenges that face our world often means investigating opinions and ideas different from your own. Remember to remain

Develop a 20-minute video presentation for nursing colleagues highlighting the fundamental principles of care coordination. Create a detailed

Develop a 20-minute video presentation for nursing colleagues highlighting the fundamental principles of care coordination. Create a detailed narrative script for your presentation, approximately 4-5 pages in length. This is a video presentation. Introduction This assessment provides an opportunity for you to educate your peers on the care coordination process.

What is the special education teachers’ role in supporting learning, improving, planning, and practice, upholding professional expectations and ethics,

What is the special education teachers’ role in supporting learning, improving, planning, and practice, upholding professional expectations and ethics, and collaboratively advancing the profession? What effect could personal biases have on expectations that teachers have for their students? How could these biases affect their relationships with students and their families?

Our Services

SEE ATTACHED ENVIRONMENTAL SCAN TEMPLATE Social/Cultural Considerations • Who has purchasing power in the household? Male or female? Are roles

Share This Post

Related Questions

Use Our 6 Free Tools