Our Services

Get 15% Discount on your First Order

SEE ATTACHED ENVIRONMENTAL SCAN TEMPLATE Social/Cultural Considerations • Who has purchasing power in the household? Male or female? Are roles

October 21, 2024

SEE ATTACHED

ENVIRONMENTAL SCAN TEMPLATE

Social/Cultural Considerations

• Who has purchasing power in the household? Male or female? Are roles changing

in the culture?

• What level of education do people attain?

• What media does your target market use the most?

• Who are the influencers/advocates of brands like yours?

• What is the fastest growing segment of the population (e.g., Hispanic? Asian?)

Political//Regulatory Considerations

• How stable is the political environment?

• What is the role of government in your industry?

• Are there specific regulations/laws affecting your industry? Marketing in general?

• What are the regulations re: data collection and privacy that affect your com-

pany/industry?

Economic Considerations

• What is the projected total population of your intended target market?

• What is the growth rate of your target market?

• What is the GDP/GNP?

• What is the income range of your target market?

• What other economic factors do you need to consider (e.g., unemployment rate,

consumer spending trends, supply chain concerns?)

Technological Considerations

• What are some trends in technology today (e.g., AI/virtual reality used by con-

sumers (Alexa)?

• What % of your target market own smartphones, smartwatches, etc.?

• How can you leverage new technology to create personal relationships with your

target market?

• How can you use traditional technology and media to your advantage (TV, print,

etc.)

Competitive Considerations

• Who are the two major competitors for your type of product in your industry?

What is your point of differentiation?

• What is your competitive advantage?

• Is there an opportunity for collaboration/partnership with other similar compa-

nies?

• How innovative are you in comparison?

• How big is the market?

Prepared by: P. G. Aaltonen April/2020

>Business & Finance homework help

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

As a risk manager, your job is to reduce the liability and risk associated with operating a health care organization, such as patient safety, branding

As a risk manager, your job is to reduce the liability and risk associated with operating a health care organization, such as patient safety, branding perception, employee safety, etc. A huge part of

see attachment Assignment: Essay REMINDER: All coursework is due by 11:59 PM Eastern on

see attachment Assignment: Essay REMINDER: All coursework is due by 11:59 PM Eastern on Saturday of this last module. Create an essay where you answer the following: · What do you think the expression “the more meaning and purpose people find in their lives, the less they tend to fear

my name is Esteban tankou the instructions for assignment are below please don’t to message me if you need certain documents For this discussion board,

my name is Esteban tankou the instructions for assignment are below please don’t to message me if you need certain documents For this discussion board, you have two steps to complete. The first

Critical Thinking week 2 DB (V) The Discussion Assignment Last week we began to learn how we think as individuals.

Critical Thinking week 2 DB (V) The Discussion Assignment Last week we began to learn how we think as individuals. This week we will reflect a bit on what we actually know and how we organize that knowledge in our own minds. What do you really know about various topics?

What is the importance of de-prescribing? How might you assist a patient to taper from a medication safely or transition to a new medication? In this

What is the importance of de-prescribing? How might you assist a patient to taper from a medication safely or transition to a new medication? In this Assignment, you will use the following patient exa

i need help Module III – Examine the contribution of individual and group participation in the American political

i need help Module III – Examine the contribution of individual and group participation in the American political process Chapters 6, 7, 8, and 9 Chapter 6 1. Identify the factors of political socialization leading to party identification including demographic characteristics and focusing events. 2. Identify appropriate polling techniques such

Clinical Reflection Journal Entry #2 Healthy People 2030 objectives are organized into intuitive topics so you can easily find the information and

Clinical Reflection Journal Entry #2 Healthy People 2030 objectives are organized into intuitive topics so you can easily find the information and data you’re looking for. Pick a topic you’re interested in and explore the related objectives. Some Healthy People 2030 objectives are also Leading Health Indicators (LHIs) a subset of high-priority

The discussion assignment for this week includes a review of the Key Assignment outline completed by one of your classmates, as well as a substantial

The discussion assignment for this week includes a review of the Key Assignment outline completed by one of your classmates, as well as a substantial response to at least 1 other student. (See attached file) Primary Task Response: The discussion assignment for this week will be a review of the

1. Each week you must write a paper of approximately 250 words reflecting upon the week’s learning experiences at the agency in which you are completing your

1. Each week you must write a paper of approximately 250 words reflecting upon the week’s learning experiences at the agency in which you are completing your practicum. 2. Summarize the task areas you performed and the number of hours in each, as per the “Weekly Hours Form.” 4 hours

In this milestone you will select a social problem for your final project. Outline a social problem in the United States you may want to refer to your

In this milestone you will select a social problem for your final project. Outline a social problem in the United States you may want to refer to your journal entry, “What is the Biggest Social Problem in the U.S.?” or you may select another. Refer to your instructor’s feedback on

Scenario: Your school district has asked you to create a packet of information on reading assessment and development with specifications

Scenario: Your school district has asked you to create a packet of information on reading assessment and development with specifications identifying and offering remediation for students who may have reading difficulties. Each section in the packet will highlight factors that impact literacy development. Create a packet of information on reading

see attached 1. Introduce the reader to the content of this paper with an introductory paragraph. 2. Create a clinical question in PICOT format of

see attached 1. Introduce the reader to the content of this paper with an introductory paragraph. 2. Create a clinical question in PICOT format of interest to you in your APN/APRN role. 3. Provide an overview of databases applicable to your clinical question with rationale. 4. Provide four research articles

INSTRUCTIONS ATTACHED Module 1 Assignment Objective: Describe the structure and key stakeholders of a healthcare

INSTRUCTIONS ATTACHED Module 1 Assignment Objective: Describe the structure and key stakeholders of a healthcare organization. AHIMA Entry Level Competency: Domain I. Data Structure, Content, and Information Governance · I.1 Describe healthcare organizations from the perspective of key stakeholders Directions: Please fill out the questions in this assignment document according

WHAT CAUSE ELDERLY STI Running head: STI IN THE ELDERLY 2 STI IN THE ELDERLY 2 Learner Name Psy290 Life Span Development WK 7: STI in the

WHAT CAUSE ELDERLY STI Running head: STI IN THE ELDERLY 2 STI IN THE ELDERLY 2 Learner Name Psy290 Life Span Development WK 7: STI in the Elderly Faculty name Chamberlain University Month, Year A review of the scholarly literature will uncover a prevalence of risky sexual behaviors and a

Check notepad for instructions Source: Friedrich Engels, The Condition of the Working-Class in England in 1844 (London: Swan Sonnenschein & Co.,

Check notepad for instructions Source: Friedrich Engels, The Condition of the Working-Class in England in 1844 (London: Swan Sonnenschein & Co., 1892), pp. 45, 48-53. Accessed online on 12/17/2019 at Industrial Manchester, 1844 Friederich Engels Friedrich Engels’ father was a German manufacturer and Engels worked as his agent in his

Leadership 1 Assignment Name: Alignment and Vision Topic for Paper: Reduce Food Insecurity in Children under 18 years old in Vance County, North

Leadership 1 Assignment Name: Alignment and Vision Topic for Paper: Reduce Food Insecurity in Children under 18 years old in Vance County, North Carolina Overview:   Complex systems change efforts typically involve a wide variety of actors with a range of relationships to the system in question (e.g., policymaker, ‘consumer,’