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See Attached Required Resources Text Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.) .

July 23, 2024

See Attached

Required Resources

Text

Green, M. C., & Keegan, W. J. (2020).

Global marketing (10th ed.)
. Pearson.

· Chapter 10: Brand and Product Decisions in Global Marketing

· Chapter 11: Pricing Decisions

· Chapter 12: Global Marketing Channels and Physical Distribution

· The full-text version of this ebook is available in your online classroom through the Vitalsource Platform. Chapter 10 discusses the basic product concepts that underlie a successful global marketing product strategy. Chapter 11 discusses basic pricing concepts that underlie a successful global marketing pricing strategy. In addition, this chapter examines the different pricing strategies and objectives that influence decisions about pricing products in global markets. Chapter 12 discusses the basic structure options for consumer channels and industrial channels. Chapter 10 will assist you in your Product Branding discussion forum, Chapter 11 will assist you in your Pricing Strategies discussion forum, and Chapter 12 will assist you in your Walmart Case Study assignment this week.

Multimedia

Forbes. (2012, October 16).

The billionaire behind the space jumpLinks to an external site.
[Video]. YouTube.

· This video provides information about Red Bull’s 2012 marketing campaign strategy and will assist you in Product Branding discussion forum this week. This video has closed captioning and a transcript.

Accessibility StatementLinks to an external site.

Privacy PolicyLinks to an external site.

University of Arizona Global Campus. (n.d.).

Walmart case studyLinks to an external site.
[Interactive].

· This interactive “Walmart Case Study is to give students an opportunity to apply subject matter knowledge from each course in the MBA program to an ongoing strategic development” (UAGC, n.d., para 1). The Intro and Company Profile sections will assist you in your Walmart Case Study this week.

Accessibility StatementLinks to an external site.

Privacy PolicyLinks to an external site.

Webpage

Swant, M. (n.d.).

The world’s most valuable brandsLinks to an external site.
. Forbes
.

· This webpage provides a ranking of international brands based on revenue and will assist you in your Product Branding discussion forum this week.
Accessibility Statement does not exist.

Privacy PolicyLinks to an external site.

Recommended Resources

Article

UAGC Staff Member. (2022, February 8).
4 things every marketer must knowLinks to an external site.
. UAGC Forward Thinking Blog.

· This blog post provides information regarding the four principles of marketing and may assist you with your Walmart Case Study assignment this week.

Accessibility StatementLinks to an external site.

Privacy PolicyLinks to an external site.

Website

Red BullLinks to an external site.
. (n.d.).

· This website provides information about the Austrian company Red Bull and may assist you in your Product Branding discussion forum this week.
Accessibility Statement does not exist.

Privacy PolicyLinks to an external site.

Supplemental Material

University of Arizona Global Campus. (n.d.).

MBA Walmart case studyLinks to an external site.
[Handout].

· This resource provides information about an ongoing case study specific to the MBA program. This case study focuses on the subject matter of the class being incorporated into scenarios involving Walmart. This resource may assist you in your Walmart Case Study assignment this week.

Accessibility StatementLinks to an external site.

Privacy PolicyLinks to an external site.

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See Attached Required Resources Text Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.) .

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