Using the same organization that you selected in Week 1, review its corporate website and at least 2 other sources of information on the organization, including information on market trends. Review your chosen organization in the Case Studies folder, as needed.
Paper Introduction: Will you select a franchise (brand)? Yes or no? Why, or why not? If not, will you go for an independent property instead? What is the
Paper Introduction: Will you select a franchise (brand)? Yes or no? Why, or why not? If not, will you go for an independent property instead? What is the name of the independent lodging facility? Will this independent facility be similar to an existing brand (in other words, similar to a