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After listening to the following video “The 4Ps: Essential Factors in MarketingLinks to an external site..  Think about your favorite hotel that you like

After listening to the following video “The 4Ps: Essential Factors in MarketingLinks to an external site..  Think about your favorite hotel that you like to stay in when traveling.  In a Word document, explain how your hotel of choice incorporates the 4 Ps by answering the following questions:

  • Product – What is the product (of course hotel lodging)?  However, what kind … family oriented, business traveler, romantic getaway, suites, etc?
  • Price – What is the average price per night? Is this industry average for hotels of the same standard?
  • Promotion – How do they promote their hotel brand?  Any rewards programs, etc.?  What advertising (commercials, online, travel sites)?
  • Place – Discuss the location of the hotel?  Why do you think they chose that area?  What’s nearby? APA FORMAT

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