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Select an article from a recent issue of one of the top four marketing journals (2010 or later).These journals, the Journal of Marketing, the Journal of

Select an article from a recent issue of one of the top four marketing journals (2010 or later).These journals, the Journal of Marketing, the Journal of Marketing Research, Marketing Science,and the Journal of Consumer Research, are available through the KU Library.Do not use articles from magazines such as Fortune, Business Week, The Wall Street Journal,etc.; […]

Limit your submission to 400 words or less. Answer the following questions regarding the Index case and support your answers with logic, data, and evidence

Limit your submission to 400 words or less. Answer the following questions regarding the Index case and support your answers with logic, data, and evidence from the case: How should Index communicate its value proposition to retailers?  Assuming that you were in senior management at a major brick-and-mortar retailer customer of Index, how would you […]

Product Constellation Assignment   Below are the details for your Product Constellation assignment.   Overview   Product constellations are clusters of

Product Constellation Assignment   Below are the details for your Product Constellation assignment.   Overview   Product constellations are clusters of   complementary products, specific brands, and/or   consumption activities. They are usually centered   around a main purchase or major life stage event.   The purpose of this assignment two-fold. First, you   need […]

Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice.

Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. Corporate Social Responsibility, Sustainability, and Ethics Strategy For this section, explain any […]

Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice.

Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. Corporate Social Responsibility, Sustainability, and Ethics Strategy For this section, explain any […]