- Describe the background of the case. Summarize the events that are presented in the case.
- Cite your chosen case study.
Part 1: Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like, how they make
Part 1: Identifying the Customer and Problem Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve. Part 2: Factors Influencing Customer Decisions Provide a brief