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September 19, 2024

What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of the “boom,” how are consideration sets for potential buyers changing? In terms of the “gloom,” how are consideration sets for renters changing?

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