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October 18, 2024

Follow this link to complete this week’s discussion: NOTE THIS ARTICLE IS FREE THROUGH THE UTA LIBRARY SYSTEM.

What did you learn about marketing and product strategy from this article? What type of consumer product is a vaccine (i.e., a convenience product, shopping product, specialty product, or unsought product)? Where in the product life cycle are the COVID-19 vaccines developed by Johnson & Johnson, Moderna, and Pfizer? How do the concepts of product adoption and product diffusion of new products apply to COVID-19 vaccines? What factors have contributed to vaccine hesitancy among Americans?

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