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Homework Loyalty Programs Think about your favorite loyalty program. · Briefly describe the

May 28, 2024

Homework

Loyalty Programs

Think about your favorite loyalty program.

· Briefly describe the program, what it does, and how it is used.

· What are its benefits to the customer and the marketer?

· How does the program entice the customer to keep using it?

· How does it impact the competitive landscape?

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